This little mindmap found on applicant through Twine summarizes all the various usages of Twitter in a business setting.
Full size image here.
Five facets are proposed:
- Customer service: Twitter as a messaging service
- Networking: Building personal relations through conversations
- Management: Announcing, reminding, tracking positive and negative experiences, brainstorming…
- Traffic: Pulling traffic and sending traffic to specific content on other platforms
- Information: Staying current on breaking news (intelligence), sharing ideas…
In my experience, intelligence gathering comes first, but I am not a heavy user of Twitter…
