Using Twitter
Using Twitter

This little mindmap found on applicant through Twine summarizes all the various usages of Twitter in a business setting.
Full size image here.
Five facets are proposed:

  1. Customer service: Twitter as a messaging service
  2. Networking: Building personal relations through conversations
  3. Management: Announcing, reminding, tracking positive and negative experiences, brainstorming…
  4. Traffic: Pulling traffic and sending traffic to specific content on other platforms
  5. Information: Staying current on breaking news (intelligence), sharing ideas…

In my experience, intelligence gathering comes first, but I am not a heavy user of Twitter…


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