sTDL, i.e. those extensions after the “dot”, that are sponsored e.g. by a brand like .ibm or .love or .hate, or .brand, etc. will soon be available.
The implications for branding are quite interesting. A “brand” will much less …
Tools and Usages, the Innovation Conundrum
As I mentioned in an earlier blog on the Future Features of Social Media, there is a lot of difficulties for community tools designers to “invent” new usages (although they can invent new features) and there is a …
Future features of Corporate Social Media. What’s next?
Technology has progressed so much that it has lost its power towards the users. Today users of Social Media and collaborative tools don’t have to follow the “rule” of a given technology. They can more and more decide what features they want and how they want them to work. This was already valid when mobile phone users decided that SMS was a key feature (telecom companies had not planned for SMS to be an important communication tool!). It is valid today when users of Twitters decide that retweeting is a major usage, etc. But there is more than these ways of using some existing features and making them a major pattern of usage. Today the users, especially in the corporate world, can dictate what they want or not and the technology has to follow. The dictatorship of the programmer’s thinking on how to use a tool is over.
Sharing good practices as a social networking practice
Through Jean-Paul Taravella (Thanks !), my colleague at AREVA, I had the privilege to meet Lamis Zolhof of SNCF today. Lamis, an architect by training, has implemented one of the very few successful intranet applications I have seen so far …
Note aux PDG : Pourquoi faire passer votre organisation au management interactif? Comment ?
Let’s take some distance with the Enterprise 2.0 concept and fashion and wonder what are the real reasons why a corporation should switch to an interactive management with all its cohort of implied pain and complexity (since this is a change issue and not a fun issue). It is not only because collaborative/ interactive management is on its way to become a sort of new normal for management, due in particular to the social evolution towards more connections and social networks. More deeply, the so what is simpler than that and more profound: the collaborative mode is an essential way to improve productivity, innovation and engagement. All the rest is accessories.