Terrible to say but a crisis has a positive side to it; you must have heard about the Chinese word for crisis: written with two separate kanji that mean risk and opportunity. Thus, the crisis is here to tell us that we need to take risks and opportunities shall arise as a result!
How many times did you feel frustrated with a simple text message when you wished you had had lengthy news? The times of the long letter, handwritten with care, sent with that special feeling (pleasure or chore, as the case may be) are long gone. Now, we get this sense of accomplishment when we have sent that simple “Happy New Year” to our whole contact list on our cell phone! Have you thought about the recipient? Not even, I guess, because, if he or she is part of a huge group, they are no “one in particular”… But, are these short and impromptu messages so bad in the end?
Trois mouvements se sont récemment précipités:
sTDL, i.e. those extensions after the “dot”, that are sponsored e.g. by a brand like .ibm or .love or .hate, or .brand, etc. will soon be available.
The implications for branding are quite interesting. A “brand” will much less need to register in multiple countries or with multiple extensions to be “protected”. The .brand will be useable for all its activities in a fully controlled way. In other words a brand can decide to have only .brand as its root extension.
As I mentioned in an earlier blog on the Future Features of Social Media, there is a lot of difficulties for community tools designers to “invent” new usages (although they can invent new features) and there is a lot of difficulties for the users to find out which usages they will need tomorrow. This conundrum is particularly true with social media within corporations. It is harder for a corporation to put itself on a wait and see basis, to see how employees will use a tool, than for the Internet community at large (where the evolutions of, say, a Twitter is always fascinating, interesting and risk free for the observers).
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