You should read this article “Managerialism and the demise of the Big Three”
by Robert R Locke [Emeritus, University of Hawaii, USA and a specialist of the history of management sciences]. It was published in December 2009 in the real-world economics review, issue no. 51.
When the Internet started in the 80’s, globalization was unheard of and those working in international organizations were not “connected” across frontiers and seas. Open questions – fewer at that time – were solved by asking nearby in the same office, floor, building or restaurant. Twenty years later, technology has made everything faster and everyone closer; to keep a business among the leaders, collaboration is a must, real time, across distance and frontiers.
Technology has progressed so much that it has lost its power towards the users. Today users of Social Media and collaborative tools don’t have to follow the “rule” of a given technology. They can more and more decide what features they want and how they want them to work. This was already valid when mobile phone users decided that SMS was a key feature (telecom companies had not planned for SMS to be an important communication tool!). It is valid today when users of Twitters decide that retweeting is a major usage, etc. But there is more than these ways of using some existing features and making them a major pattern of usage. Today the users, especially in the corporate world, can dictate what they want or not and the technology has to follow. The dictatorship of the programmer’s thinking on how to use a tool is over.
French text under the English one
WHY? Three objectives.
Let’s take some distance with the Enterprise 2.0 concept and fashion and wonder what are the real reasons why a corporation should switch to an interactive management with all its cohort of implied pain and complexity (since this is a change issue and not a fun issue). It is not only because collaborative/ interactive management is on its way to become a sort of new normal for management, due in particular to the social evolution towards more connections and social networks. More deeply, the so what is simpler than that and more profound: the collaborative mode is an essential way to improve productivity, innovation and engagement. All the rest is accessories.
L’idée:
La société va profondément changer avec l’apparition des média sociaux, dont les réseaux sociaux ne sont que l’une des manifestations. La transparence des profils, des emplois, va s’accroître. L’organisation sera plus perméable et plus transversale. Les processus de décision, d’évaluation, de rémunération, de collaboration, d’innovation, etc. ne seront plus demain ce qu’ils furent hier.
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