Personal Branding
Companies rely on branding and marketing experts to define their values and identity, in order to communicate effectively with their customers. But people rarely do that same work and tend to communicate about themselves through mimicry (by copying their neighbor). When you look just like your peers, you lose any individual identity and become just one of many. This training course will provide participants with elements to:
1.Know themselves better (how to understand the issues of self-knowledge in identity and online reputation management)
2.Become better known (how to promote your identity)
3.Be better recognized (how to build online reputation, how to create trust)
Skills covered
•How to communicate an authentic and differentiating brand image
•How to build your brand image on the Internet
•How to go from searching to being searched
•How to monitor your brand image
•How to protect your reputation
Training sessions can be delivered in French or English.
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