Mar
23
Note: what is discussed here is the Enterprise 2.0 Community Managers view, focusing primarily (although not exclusively) on the internal side of it, rather than the social media marketing individuals.
Last fall, Dion Hinchcliffe wrote about the online community manager as the “jack of all trades” in his blog, and his view generated some discussion among Boostzone members and fellows. Hinchcliffe’s diagram is rich and exhaustive, with responsibilities spanning 11 different areas, as diverse as can be, ranging from Platform Management to Brand Management and Staff Development. Among the reactions to the graph, Dominique Turcq liked the approach but thought it made it an unsustainable job and therefore community management should not be just a job definition. I worried about putting all these responsibilities on one head (or even one community management team) and argued that rather the entire organization should take the E2.0 train, and share the load. Philippe Masson, commented that in his past responsibilities as Capgemini’s global leader of the strategy consultants community, with a team to support the assignment, his focus was more fundamental: provide a shared aspiration for the community members, entertain a climate of trust amongst them, and promote the value and fight for the values of the community with group executives.
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Written by Cécile Demailly
Community Management, Enterprise 2.0, Governance Enterprise 2.0, Management
Dec
09
Sometimes when participating in the launch of a brand new initiative, a disruptive one, you may feel a bit like the sorcerer’s apprentice and not too sure how to make things happen. Donning your wizards robe and hat, you go ahead with what seems to be the right things to do, while eager to see how others are doing, and learning from the early experiments. In the past week’s meetings I had with several companies moving into Enterprise 2.0, lessons learned were at the centre of the discussion: what, in the transformation effort, is different from originally expected? Here are 5 misconceptions that came up in the discussions, all valid considerations.
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Written by Cécile Demailly
Enterprise 2.0 Enterprise 2.0, Management
Oct
26
When the Internet started in the 80’s, globalization was unheard of and those working in international organizations were not “connected” across frontiers and seas. Open questions – fewer at that time – were solved by asking nearby in the same office, floor, building or restaurant. Twenty years later, technology has made everything faster and everyone closer; to keep a business among the leaders, collaboration is a must, real time, across distance and frontiers.
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Written by Cécile Demailly
Enterprise 2.0, Instant Messaging Enterprise 2.0, Mobility, WOW world of work
Mar
08
Very good round table organised by Techcrunch about cloud computing and new trends, with VIP people. They are speaking about what we know is the future. This is very interesting because they are among those who have built this future and it is really a chance to understand their arguments. They give a full and clear description about every aspect of this new world of SaaS and Cloud Computing, how this will impact our industry and our companies. They speak also about the new user experience of the web 2.0 online services for personal and business use.
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Written by Miguel Membrado
Cloud computing, Enterprise 2.0, facebook Enterprise 2.0, Events
Jan
05
I am working on a couple of “what’s next” projects about corporate networks and communities, and this post by Jon Husband (The New Management – Bringing Democracy and Markets Inside the Organization), really struck me as very accurate.
One of the key milestones for widely and successfully deploying collaboration in an organization is the process for choosing a new governance charter. Basically, in my experience, after some pilot communities and networks have helped identify why and how a specific organization should deploy a collaborative way (to innovate further; to increase individual productivity; to bring its internal culture to the level of its employer brand; and so on), people start thinking about some key issues like:
- what name should we choose for this initiative,
- what rules should we have to organize our collaboration,
- how should HR processes change to take into account this new dimension ?
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Written by Luis Alberola
Enterprise 2.0 Enterprise 2.0, Management
