Manpower Inc. ‘s CEO Jeff Joerres presented at Davos a paper on why social networks are important for CEOs of large companies for their management.
In itself this paper does not bring a lot of news to the members of the Boostzone Institute but its significance is somewhere else.
Thanks to this announcement it is not anymore only a privilege for the CEOs of large IT companies like Cisco or IBM to talk about social networks (and to foster their own business), it has become a real concern for all CEOs and Jeff Joerres demonstrates it here.
DAVOS, Switzerland, Jan 27, 2010 /PRNewswire via COMTEX News Network/ — Jeff Joerres, Chairman and CEO of Manpower Inc. will contribute to a private session at the World Economic Forum today titled: Social Networks vs. the CEO – is the CEO Prepared? Below is an executive summary of research by Manpower Inc. and its subsidiary, Right Management, which provides the basis for those remarks. A full copy of the Manpower white paper: Social Networks vs. Management? Harness the Power of Social Media is now available at http://www.manpower.com/research/research.cfm.
« In a time of salary and bonus freezes, organizations that can harness social media to help employees feel truly connected to the organization, positive about their employer and therefore more supportive of measures to help ensure the survival of the business, will reap the benefits. » – Manpower Inc. Chairman and CEO Jeff Joerres.
Many well-known organizations are leveraging the connective power of social media to enhance employee engagement, productivity, collaboration, innovation and reputation. Facebook, LinkedIn, Twitter, Ning, Plaxo, Hi5 and Second Life let individuals connect, communicate and share information with revolutionary ease and power, yet there are many complexities yet to be explored:
No Social Media Policy for Three Fourths of Workers
Manpower Inc. data reveals that 75 percent of employees say their organizations do not have a formal policy regarding the use of social networking sites at work. Where a policy does exist, it may focus on risk management, rather than how organizations can make the most of social networking for the benefit of their employees and their business. This « wait and see » approach is of particular concern in today’s market in which there are high levels of discontent among employees which may drive attrition. Paradoxically, this movement in the labor market may not necessarily result in an availability of talent; there is still a mismatch between where talent is needed and where it’s located.
One Fourth of Workers are Updating Their Resumes
Employee discontent is borne out by the findings of a recent survey(1) by Manpower subsidiary Right Management, which revealed that many workers are unhappy with their present jobs; 60 percent intend to leave and an additional one in four are networking and updating their resumes. More than ever, employers must harness the power of social networks to manage their employer brand to help attract new candidates and keep existing employees aligned and engaged.
Nearly a Third of Workers Use Social Media to Research Job Culture
A subsequent survey(2) by Right Management confirmed that social networks are a place where workers go to assess prospective employees. 31 percent of respondents said they use social media to find out if prospective employers value and respect their employees. The growing use of these networks does raise challenges for reputation management for organizations and will likely require them to relinquish some control, but if organizations are prepared to embrace social media there can be considerable benefits. The survey also revealed that 30 percent of respondents use social media to find out about career development opportunities. This provides a great opportunity for organizations embracing social media, since career development was listed by 40 percent of respondents of an additional survey(3) to be the most important factor when considering a new employer.
Manpower Inc. recommends that companies consider taking the following steps to promote the constructive use of social networking:
- Challenge employees to innovate. Promote the positive use of social media by encouraging employees to come up with ways to use these tools to do their jobs better. People love to discuss their successes, so get employees to describe how they’ve used social media tools in new ways, for example, to generate leads or serve customers better. You can focus these efforts by function or interest, as needed. Follow the lead of so many innovative organizations and run a contest for the best new ideas.
- Tap internal experts. Teach by example by encouraging employees who regularly use social networking in their jobs to discuss and demonstrate how it’s done. Keep track of the new ideas that flow from this kind of mentoring exchange and share the ideas and best practices.
- Let employees « own » the governance. The foundation of any healthy social network is an engaged community. Let your employees help develop and enforce your company’s guidelines. This approach will certainly appeal to those employees most likely to use social media, promoting trust in the goals of the guidelines that ultimately are instituted.
The Savvy CEO Will Use Social Media to Inspire Contemporary Working
Social networks offer an important opportunity to build a winning organization. For the workforce at large, social media can help keep employees intellectually and emotionally engaged. Social networks are particularly suited for communications intended to keep employees connected to an organization’s mission and vision. The Manpower Paper: Social Networks vs. Management? Harness the Power of Social Media offers specific ways social media can help employees do their jobs better, including ways that it can boost productivity, encourage collaboration, manage knowledge, recruit workers and build a winning brand.