Oct
03
Je suis depuis longtemps le blog FastForward, intéressant et ludique.
Dans un récent article, Death of the Dinos, intéressant et amusant à lire, Rob Paterson souligne que la crise de crédit et la révolution dans le coût des transports sont des conditions favorables à l’apparition de l’entreprise 2.0.
Il y a même une approche intéressante de ce qu’est une entreprise 2.0 : “The new will be based on network models. It will use the network effect and it will use social capital to do big things. It will use its distributed intelligence to “see” what to do and to understand the chaos that we will be living in”.
Par rapport à l’article, je suis plus mesuré, dans le sens où le changement sera moins brutal qu’à “la chute d’un astéroide”. Mais il est certain que les difficultés de gestion actuelles sont une opportunité pour les entreprises embarquées dans des projets 2.0 de construire des avantages compétitifs décisifs.
Ce que je vois dans mon activité, c’est que les collaborateurs des entreprises perçoivent très rapidement les bénéfices qu’ils peuvent tirer de la transformation en cours. Ce qui fait de cette période de transformation une période très différente par rapport aux précédentes, c’est que les équipes de management, les dirigeants, ne sont pas en train de conduire un changement top-down, mais bien d’orchestrer une transformation en profondeur, dans laquelle les initiatives sont prises à tous les niveaux.
Identifier les initiatives les plus pertinentes, fixer des priorités parmi les initiatives, déléguer la responsabilité des projets, admettre de s’adapter aux changements suggérés par la base, challenger les idées reçues (notamment en termes de technologie et de ressources humaines), assurer les synergies entre tous les projets de type 2.0 qui émergent aujourd’hui dans les entreprises, voilà quelques uns des défis auxquels sont confrontés des équipes de management qui n’ont pas toujours été formées pour cela.
Written by Luis Alberola
Entreprise 2.0 Management
Sep
16
An extended family is a community. What did we see as major changes in families within the last 10 years thanks to social networks and new technologies? What does it mean for corporations?
What we saw is simple, from a family life that was punctuated by major physical events like a wedding, a funeral, etc. and nearly nothing in between for those who live apart, the family life has switched to a vibrant buzz in between the events where grand mothers, cousins, sisters, and the friends of all those do chat, send each other SMSs, exchange photos, organize small meetings, help each other for schoolwork , etc. In other words the family buzz has been invented.
The illustration attached shows that the community intensity has actually drastically increased thanks to new technologies.
More than that, actually. The value of the physical events has changed. From the symbolic manifestation of a community (”the family is together”) the physical gathering has become a (mere) place to reinforce the links and to have fun. The symbolic manifestation of the community is now on the individual’s walls and in the photo albums of Facebook, Picasa and other social networks. The buzz IS the community.
The same applies to corporate communities. The yearly big convention or big functional meeting can be completed with good internal social networks and community lives. The life and the symbol of the community will less and less be the physical meeting but rather the virtual life. Our consulting practice has largely demonstrated that the analogy with the family holds and here are some of our conclusions on implications for management:
- Don’t treat buzz as noise, it is life
- Revisit the frequency of physical events, decreasing their frequency and costs is perfectly acceptable if they are relayed by real constructive buzz, virtual events and small events
- Reinvent the nature of physical events in order to extract the maximum value out of them i.e. prepare them with online activities, focus them on networking and links building or knowledge building rather than on presentations (that could have been given virtually or even in asynchronous ways)
- Monitor and organize virtual events in creative ways so that they represent important moments
- Encourage one to one relations and small group to small groups activities
Written by Dominique Turcq
buzz, community life, WOW Management, WOW world of work
Sep
12
I have had may discussions about how hard it is to get a complex message across to decision-makers when you only can get five minutes of their time (sounds familiar?). To me this is probably the most important hurdle of modern management, and even more now as the young generations have the same behavioral patterns. it is becoming increasingly difficult to obtain somebody’s attention for more than ten minutes.
Through Molly Wood’s buzz report, I found the amazing “Large Hadron Collider Rap” by Alpinekat, and it struck a chord. I already knew that part of the answer is indeed to use the tricks of the attention-grabing industry of entertainment. I just didn’t realize that it could be applied to hadron collision, nuclear waste or even IFRS accounting.
And Alpinekat did a great teaching job. More than 2 million views. Wow! Iwonder wht the marketing & communication department of CERN think about this…
Written by Martin R. Dugage
Uncategorized
Sep
06
Le site du Boostzone Institute fait peau neuve. Il devient en particulier participatif, et c’est un plaisir que de vous y accueillir et d’entamer la discussion avec vous autour de nos différents experts qui s’y exprimeront régulièrement.
N’hésitez pas à nous rejoindre si vous ne faites pas encore partie de notre institut et si vous souhaitez participer aux activités réservées aux membres. Toutes les informations sont disponibles ici.
Written by Miguel Membrado
Uncategorized
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