Mar
23
Note: what is discussed here is the Enterprise 2.0 Community Managers view, focusing primarily (although not exclusively) on the internal side of it, rather than the social media marketing individuals.
Last fall, Dion Hinchcliffe wrote about the online community manager as the “jack of all trades” in his blog, and his view generated some discussion among Boostzone members and fellows. Hinchcliffe’s diagram is rich and exhaustive, with responsibilities spanning 11 different areas, as diverse as can be, ranging from Platform Management to Brand Management and Staff Development. Among the reactions to the graph, Dominique Turcq liked the approach but thought it made it an unsustainable job and therefore community management should not be just a job definition. I worried about putting all these responsibilities on one head (or even one community management team) and argued that rather the entire organization should take the E2.0 train, and share the load. Philippe Masson, commented that in his past responsibilities as Capgemini’s global leader of the strategy consultants community, with a team to support the assignment, his focus was more fundamental: provide a shared aspiration for the community members, entertain a climate of trust amongst them, and promote the value and fight for the values of the community with group executives.
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Written by Cécile Demailly
Community Management, Enterprise 2.0, Governance Enterprise 2.0, Management
Mar
01
Can people be trained for collaboration inside the company? We had many times requests for training. We thought that yes, people can be trained, but we did not want to come up with any traditional training program.
So, we spent several months working on the potential teaching engineering and we came up with two programs. The brochures are in French but the programs can be delivered in French or English since the Boostzone Institute is deliberately working in two languages.
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Written by Dominique Turcq
Uncategorized
Feb
13
Networking is the one key to the knowledge economy. If it all started with the web 1.0 of information posting, the web 2.0 of interconnections has leveraged the sharing opportunities to no limit, just a question of organizing your work so that you do not get overwhelmed. On top of that, it has broken barriers to entry into socializing, as the founder of FaceBook shows so clearly himself; it gives opportunity to enter circles that you would never have dreamed you could break in, and for all people, socialites as well as social reclusive kinds, to organize easily your networking. Remember times where you had to rely on the “doubling strategy” (each contact gives two) to move forward, you suddenly get the full web society in a pinch!
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Written by Martin de Waziers
Uncategorized
Jan
29
Manpower Inc. ’s CEO Jeff Joerres presented at Davos a paper on why social networks are important for CEOs of large companies for their management.
In itself this paper does not bring a lot of news to the members of the Boostzone Institute but its significance is somewhere else.
Thanks to this announcement it is not anymore only a privilege for the CEOs of large IT companies like Cisco or IBM to talk about social networks (and to foster their own business), it has become a real concern for all CEOs and Jeff Joerres demonstrates it here. Read more »
Written by Dominique Turcq
Uncategorized
Jan
26
The name of the coming decade, between now and 2020, has not yet appeared on the screens of the “namemakers” and it may take a few years before it does.
However, one thing is certain, whatever else happens in this decade, and the best or the worst could (the last teenage decade, 1910-1920 was one of the worst in human history), this decade will be a major milestone in the way humanity gets connected. I would suggest to call this decade “Birth Of The Total Connect”. Individuals will connect to individuals without knowing them and with very little introduction ceremony; individuals will connect to several types of work in a complex mix of virtual and real interactions; individuals will connect to the most important database of knowledge mankind ever produced; equipments and machines will connect with their masters i.e. us (including our fridges or home air conditioners via the Internet); they will also connect with each other — without us knowing about it — when they will need a refill or maintenance or “just” when they will be used to collect, store and message data about us in a systematic way, the current private data usage by Google for advertising is just a joke versus what is coming next.
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Written by Dominique Turcq
future edito
