Future features of Corporate Social Media. What’s next?
Technology has progressed so much that it has lost its power towards the users. Today users of Social Media and collaborative tools don’t have to follow the “rule” of a given technology. They can more and more decide what features they want and how they want them to work. This was already valid when mobile phone users decided that SMS was a key feature (telecom companies had not planned for SMS to be an important communication tool!). It is valid today when users of Twitters decide that retweeting is a major usage, etc. But there is more than these ways of using some existing features and making them a major pattern of usage. Today the users, especially in the corporate world, can dictate what they want or not and the technology has to follow. The dictatorship of the programmer’s thinking on how to use a tool is over.
