La marque de votre entreprise est aussi perçue à travers la marque personnelle des dirigeants de l’entreprise et de tout salarié en contact avec l’extérieur (recruteurs, commerciaux,…). Marque d’entreprise et marques personnelles peuvent soit se renforcer mutuellement, soit au contraire s’affaiblir.
Quels sont les risques et les opportunités liés aux interactions entre Personal Branding et Corporate Branding ?
We are currently conducting research into Enhanced Corporate Directories (an Enhanced Corporate Directory is an “intelligent” directory enabling internal social media, knowledge management, communities and networks, etc.).
To answer this short online survey, follow this link: http://www.surveymonkey.com/s/5CC8MMF. Thank you for your participation!
Using metaphors enriches understanding and provides insights that are not only theoretical, but also incredibly practical. Gareth Morgan, in his book “Images of Organization”, mentions the Brain as one of them, among many others. It didn’t strike me as an interesting analogy until recently, when one of my neuro-psy teachers drew neurons connections on a chart. Dependant on the brain territory, you either get neuron highways, i.e. structured and persistent connections, or a fully meshed design where connections can be established on demand, in virtually an infinite number of ways.
Social networks are now a fully integrated part of the world of work. Their most important impact can be summarized within a few points:
One’s relation to work is now increasingly related to one’s relation to society, individuals are more and more “defined” by what they do, how they appear in various social networks, professional like LinkedIn or officially private like Facebook. The friending groups (i.e. those individuals one accepts or solicits for being into one’s friend list) include family, friends, relations, colleagues, former colleagues, etc. in a way confusing for all. Some clarification is to be expected in the future either within the social networks (where one will have several categories of friends) or in between social networks (where one will belong to several social networks depending on one’s interest and type of relationships).
At a time when job creation is a major issue for governments in all parts of the world, let me propose to think more about new avenues such as the valorization of natural assets as job creators. A good illustration of that could be the tiger in India. This animal, as the reader will soon discover, is a great proxy for anything that can create tourism related jobs. Tourism jobs are economically extremely important because they can benefit from the current explosion of the middle class worldwide and its demand for leisure, travels, tourism; they are largely low skills jobs, therefore allowing many individuals to enter the workforce, and finally they are “development” jobs since the skill improvement is continuous and measurable, from the cleaners to the hotel managers, allowing individuals to build real careers.
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