Memo to a CEO: Competition Policy in Europe

By David E. Meed and  Dominique Turcq, published by McKinsey Quarterly, No.3, 1992

« Recent actions by the European Commission, including its role in Nestle’s takeover bid for Perrier, break new ground in the enforcement of EC competition law. They are also a sign of times. Competition policy in Europe is beginning to bite, and it will get more and more complicated to win the Commission’s approval for mergers and acquisitions. Indeed, between 1986 and 1990 the Commission almost tripled the number of competition cases under review. It now really means business, and is not just tilting at windmills. »

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